Effective Date: September 3, 2025

 

This Privacy Policy explains how Diamond Matters (“we,” “us,” “our”) collects, uses, shares, and protects your information when you visit diamondmatters.com, shop with us, or interact with our social channels, ads, or customer support.

1) Information We Collect

• Identifiers & Contact Data: name, email, phone, shipping/billing addresses.

• Order & Payment Details: items purchased, order history, and payment method tokens processed via secure third-party processors (we don’t store full card numbers).

• Account & Preference Data: saved sizes, wishlists, communications preferences.

• Usage & Device Data: IP address, device/browser type, pages viewed, links clicked, approximate location, and cookies or similar technologies.

• User Content: photos, reviews, or social posts you tag or submit.

• From Partners: analytics, ad, or social media platforms where permitted by law and your settings.


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2) How We Use Your Information

• To fulfill your order and provide customer support.

• To personalize your experience (e.g., size guides, recently viewed items).

• To communicate about orders, drops, promotions, and updates (you can opt out anytime).

• To measure & improve site performance, merchandising, and marketing.

• To prevent fraud & maintain security.

• To comply with the law and enforce our terms.


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3) Cookies & Similar Technologies
 We use:

• Essential cookies for core site functions (cart, checkout, security).

• Analytics cookies to understand traffic and performance.

• Functional cookies to remember preferences.

• Advertising cookies to deliver relevant offers.

Control cookies via our cookie banner and your browser/device settings. Some features may not work without essential cookies.


4) How We Share Information

• Service Providers: payment processing, fulfillment, shipping, analytics, marketing, cloud hosting—only as needed to perform services for us.

• Advertising & Analytics Partners: to measure campaigns and show relevant ads (subject to your choices and applicable laws).

• Legal & Safety: to comply with law, respond to lawful requests, or protect rights and safety.

• Business Transfers: in a merger, acquisition, or asset sale.
 We do not sell your personal information for money. Where “sale” or “sharing” includes targeted advertising under certain laws, you can opt out (see “Your Choices & Rights”).


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5) Data Retention
 We keep data only as long as needed for the purposes described, to comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary by data type (e.g., orders are retained to meet tax/audit requirements).

6) Your Choices & Rights

• Marketing: Unsubscribe via email footer or account settings.

• Cookies/Ads: Manage via cookie banner, browser settings, and platform tools (e.g., device ad settings).

• Access/Correct/Delete: Request a copy, correction, or deletion of your data.

• Opt-Out of Targeted Ads / “Sale” or “Sharing”: Where applicable (e.g., CA), you may opt out, including via recognized opt-out preference signals such as Global Privacy Control (GPC) where required by law.

• Limit Use of Sensitive Data: Where applicable by law.
 To exercise rights, contact privacy@diamondmatters.com. We may verify your request. You can designate an authorized agent where allowed.


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7) Region-Specific Disclosures

• California (CPRA): You have rights to know, delete, correct, and opt out of sale/sharing; non-discrimination for exercising rights.

• EEA/UK (GDPR): We process data under lawful bases including contract, legitimate interests, consent, and legal obligation. You may request access, rectification, erasure, restriction, portability, or object to processing; you may also lodge a complaint with your supervisory authority.

• Other U.S. States: We honor applicable state privacy rights (e.g., VA, CO, CT, UT).


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8) International Transfers
 If we transfer your data outside your region, we use appropriate safeguards (e.g., Standard Contractual Clauses) as required by law.

9) Security
 We implement administrative, technical, and physical safeguards to protect your data. No method of transmission or storage is 100% secure; we encourage strong, unique passwords and keeping your account info confidential.

10) Children’s Privacy
 Our site is not intended for children under 13 (or under 16 in the EEA/UK). We do not knowingly collect data from children in these age groups.

11) User-Generated Content & Social Features
 Content you share publicly (tags, reviews, photos) may be visible to others. You grant us permission to display/repost per our UGC terms. To
request removal, contact us.

12) Changes to This Policy
 We may update this Policy from time to time. We’ll post the new date at the top; material changes will be highlighted or communicated where required.